Telling people that they can manage their investments and financial affairs without any outside advice is a hugely profitable multi-billion dollar business.  Telling people that they can’t manage their finances without the full-service handholding of professionals is also a hugely profitable multi-billion dollar business.  Like most things in life, the truth lies somewhere in the middle, but it’s no surprise that very few financial services companies live in the middle with that kind of money to be made on the ends. 

Why do we do it?  Maybe we’re just more honest.  We’re definitely more realistic.

TRUTH

You probably can’t do it all yourself.  The sophisticated tools needed aren’t even available to the general public and even the best professionals keep a ready network of outside specialists for answers to unique problems and specific questions.  Some of the solutions we provide are so subtle, that even most seasoned professionals wouldn’t think of them, much less the casual individual investor.

TRUTH

You probably don’t need a full-time advisor that charges you thousands or tens of thousands of dollars for what amounts to just a few hours of work each year.  If you are paying even just 1% of assets for a professional to manage your account, your returns can easily be reduced by over 10%.  Most of our clients are surprised at how much analysis we've already done for them and how little time it takes to assemble a “professionally managed” portfolio including proper diversification, asset allocation, risk assessment and tax management.  In many cases the cost is less than $1000 per year, including trading costs which leaves more of your money available and working for you. 

REALITY

A lack of time, training and tools typically derails the average do-it-yourself investor.   The high fees and conflicts of interest a broker brings to the table usually more than eliminates the value added that a professional brings to the table.

SOLUTION

Get a coach.  Like the world’s top athletes (and their amateur brethren), we believe that most people simply need a few hours of coaching and access to the best equipment available.   Like most athletic coaches, we believe in moderation and discipline.  If you overdo it, you will get hurt and if you don’t put in enough effort, you won’t meet your goals.  Our job is to show you how to get your money working smarter, not harder, in order to meet those goals.

Interested in what an investment coach can do for you?  Give us a call.